Marketing Research Methods

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Marketing Research Methods

Author	: Mercedes Esteban-Bravo
Publisher	: Cambridge University Press
Total Pages	: 883
Release	: 2021-01-28
ISBN-10	: 9781108834988
ISBN-13	: 1108834981
Rating	: 4/5 (981 Downloads)

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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Marketing Research Methods Related Books

Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo

Categories: Business & Economics

Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Language: en
Pages: 255

Qualitative Marketing Research

Authors: David Carson

Categories: Business & Economics

Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke

Language: en
Pages: 521

Essentials of Marketing Research

Authors: Kenneth E. Clow

Categories: Business & Economics

Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Language: en
Pages: 497

Alternative Market Research Methods

Authors: Alison Lawson

Categories: Business & Economics

Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan

Language: en
Pages: 314

Marketing Research

Authors: Bonita Kolb

Categories: Business & Economics

Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the