Marketing Scales Handbook

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Handbook of Marketing Scales

Author	: William O. Bearden
Publisher	: SAGE
Total Pages	: 568
Release	: 1999-11-12
ISBN-10	: 076191000X
ISBN-13	: 9780761910008
Rating	: 4/5 (008 Downloads)

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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Handbook of Marketing Scales Related Books

Language: en
Pages: 568

Handbook of Marketing Scales

Authors: William O. Bearden

Categories: Business & Economics

Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p

Language: en
Pages: 602

Marketing Scales Handbook

Authors: Gordon C. Bruner

Categories: Marketing research

Type: BOOK - Published: 2015-10-01 - Publisher: Createspace Independent Publishing Platform

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La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit fro

Language: en
Pages: 346

The Handbook of Brand Management Scales

Authors: Lia Zarantonello

Categories: Business & Economics

Type: BOOK - Published: 2015-08-05 - Publisher: Routledge

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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers

Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover

Categories: Business & Economics

Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Language: en
Pages: 428

Handbook of Scales in Tourism and Hospitality Research

Authors: Dogan Gursoy

Categories: Business & Economics

Type: BOOK - Published: 2014-12-18 - Publisher: CABI

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi