Marketing To Seniors

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Marketing to Seniors

Marketing to Seniors
Author :
Publisher : AuthorHouse
Total Pages : 257
Release :
ISBN-10 : 0759691150
ISBN-13 : 9780759691155
Rating : 4/5 (155 Downloads)
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Book Synopsis Marketing to Seniors by : Michael C. Walker

Download or read book Marketing to Seniors written by Michael C. Walker and published by AuthorHouse. This book was released on 2002-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.


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