Marketing To Women

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Marketing to Women
Language: en
Pages: 290
Authors: Marti Barletta
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Dearborn Trade Publishing

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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market
Why Marketing to Women Doesn't Work
Language: en
Pages: 250
Authors: J. Darroch
Categories: Business & Economics
Type: BOOK - Published: 2014-07-05 - Publisher: Springer

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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your
Women Rainmakers' Best Marketing Tips
Language: en
Pages: 160
Authors: Theda C. Snyder
Categories: Law
Type: BOOK - Published: 2003 - Publisher: American Bar Association

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This book contains over 100 creative tips and strategies to market your practice.
Exploring Gender at Work
Language: en
Pages: 495
Authors: Joan Marques
Categories: Business & Economics
Type: BOOK - Published: 2021-03-25 - Publisher: Springer Nature

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A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and pr
Brandsplaining
Language: en
Pages: 240
Authors: Jane Cunningham
Categories: Business & Economics
Type: BOOK - Published: 2021-02-18 - Publisher: Penguin UK

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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu