Marketing To Women Around The World

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Marketing to Women

Marketing to Women
Author :
Publisher : Dearborn Trade Publishing
Total Pages : 290
Release :
ISBN-10 : 0793159636
ISBN-13 : 9780793159635
Rating : 4/5 (635 Downloads)
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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.


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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu