Markets and the Arts of Attachment
| Author | : Franck Cochoy |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2017 |
| ISBN-10 | : 1138904295 |
| ISBN-13 | : 9781138904293 |
| Rating | : 4/5 (293 Downloads) |
Book Synopsis Markets and the Arts of Attachment by : Franck Cochoy
Download or read book Markets and the Arts of Attachment written by Franck Cochoy and published by Routledge. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
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