Mass Communication And Public Health

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Mass Communication and Public Health

Author	: Charles K. Atkin
Publisher	: SAGE
Total Pages	: 204
Release	: 1990-08
ISBN-10	: 0803939256
ISBN-13	: 9780803939257
Rating	: 4/5 (257 Downloads)

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Book Synopsis Mass Communication and Public Health by : Charles K. Atkin

Download or read book Mass Communication and Public Health written by Charles K. Atkin and published by SAGE. This book was released on 1990-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

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