Mass Communication Research Methods

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Mass Communication Research Methods
Language: en
Pages: 448
Authors: Anders Hansen
Categories: Reference
Type: BOOK - Published: 2009-02-03 - Publisher: SAGE Publications Limited

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This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Conten
The SAGE Encyclopedia of Communication Research Methods
Language: en
Pages: 2013
Authors: Mike Allen
Categories: Social Science
Type: BOOK - Published: 2017-04-11 - Publisher: SAGE Publications

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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In
A Handbook of Qualitative Methodologies for Mass Communication Research
Language: en
Pages: 263
Authors: Nicholas W. Jankowski
Categories: Social Science
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge

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Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights
Media Research Methods
Language: en
Pages: 328
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders
Mass Communications Research Methods
Language: en
Pages: 646
Authors: H.J. Hsia
Categories: Social Science
Type: BOOK - Published: 2015-10-23 - Publisher: Routledge

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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qual