Mass Communication Research Methods
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Type: BOOK - Published: 2009-02-03 - Publisher: SAGE Publications Limited
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Conten
Language: en
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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In
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Pages: 263
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Type: BOOK - Published: 2002-09-11 - Publisher: Routledge
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders
Language: en
Pages: 646
Pages: 646
Type: BOOK - Published: 2015-10-23 - Publisher: Routledge
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qual