Media Audiences and Identity
| Author | : S. Bailey |
| Publisher | : Springer |
| Total Pages | : 235 |
| Release | : 2005-09-08 |
| ISBN-10 | : 9780230501119 |
| ISBN-13 | : 0230501117 |
| Rating | : 4/5 (117 Downloads) |
Download or read book Media Audiences and Identity written by S. Bailey and published by Springer. This book was released on 2005-09-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.
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