Media Franchising
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Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc
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Pages: 457
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
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Pages: 265
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