Media Literacy and Semiotics
| Author | : E. Gaines |
| Publisher | : Springer |
| Total Pages | : 238 |
| Release | : 2010-12-20 |
| ISBN-10 | : 9780230115514 |
| ISBN-13 | : 0230115519 |
| Rating | : 4/5 (519 Downloads) |
Book Synopsis Media Literacy and Semiotics by : E. Gaines
Download or read book Media Literacy and Semiotics written by E. Gaines and published by Springer. This book was released on 2010-12-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
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