Media Management Matters
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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awaren
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The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m
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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated eff