Media Planning Buying N The 21st Century

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Media Planning & Buying N the 21st Century

Author	: Ronald D. Geskey, Sr.
Publisher	: Createspace Independent Publishing Platform
Total Pages	: 684
Release	: 2016-11-19
ISBN-10	: 1537438263
ISBN-13	: 9781537438269
Rating	: 4/5 (269 Downloads)

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Book Synopsis Media Planning & Buying N the 21st Century by : Ronald D. Geskey, Sr.

Download or read book Media Planning & Buying N the 21st Century written by Ronald D. Geskey, Sr. and published by Createspace Independent Publishing Platform. This book was released on 2016-11-19 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

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Language: en
Pages: 684

Media Planning & Buying N the 21st Century

Authors: Ronald D. Geskey, Sr.

Categories: Advertising media planning

Type: BOOK - Published: 2016-11-19 - Publisher: Createspace Independent Publishing Platform

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UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes

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Using Qualitative Research in Advertising

Authors: Margaret A. Morrison

Categories: Business & Economics

Type: BOOK - Published: 2012 - Publisher: SAGE

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron

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The Media Handbook

Authors: Helen Katz

Categories: Business & Economics

Type: BOOK - Published: 2019-05-03 - Publisher: Routledge

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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical

Language: en
Pages: 496

Advertising Media Planning, Seventh Edition

Authors: Roger Baron

Categories: Business & Economics

Type: BOOK - Published: 2010-05-28 - Publisher: McGraw Hill Professional

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising tech

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Marketing Communications Management

Authors: Paul Copley

Categories: Business & Economics

Type: BOOK - Published: 2014-09-24 - Publisher: SAGE

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Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National