Media Research Methods
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Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders
Language: en
Pages: 465
Pages: 465
Type: BOOK - Published: 2011-09-21 - Publisher: SAGE Publications
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. D
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2006-07-18 - Publisher: Edinburgh University Press
Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultu
Language: en
Pages: 709
Pages: 709
Type: BOOK - Published: 2017-01-26 - Publisher: SAGE
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t