Meta Luxury

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Meta-Luxury

Author	: M. Ricca
Publisher	: Springer
Total Pages	: 174
Release	: 2012-04-26
ISBN-10	: 9781137005663
ISBN-13	: 1137005661
Rating	: 4/5 (661 Downloads)

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Book Synopsis Meta-Luxury by : M. Ricca

Download or read book Meta-Luxury written by M. Ricca and published by Springer. This book was released on 2012-04-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Meta-Luxury Related Books

Language: en
Pages: 174

Meta-Luxury

Authors: M. Ricca

Categories: Business & Economics

Type: BOOK - Published: 2012-04-26 - Publisher: Springer

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement

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Meta-Luxury

Authors: M. Ricca

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement

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Kapferer on Luxury

Authors: Jean-Noël Kapferer

Categories: Business & Economics

Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth

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Independent Luxury

Authors: Jonas Hoffmann

Categories: Business & Economics

Type: BOOK - Published: 2015-07-26 - Publisher: Springer

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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont hav

Language: en
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Research Handbook on Luxury Branding

Authors: Felicitas Morhart

Categories: Business & Economics

Type: BOOK - Published: 2020-04-24 - Publisher: Edward Elgar Publishing

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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d