Million Dollar Mailings

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Million Dollar Mailings

Author	: Denison Hatch
Publisher	: Rowman & Littlefield
Total Pages	: 531
Release	: 2023-05-01
ISBN-10	: 9781493078691
ISBN-13	: 1493078690
Rating	: 4/5 (690 Downloads)

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Book Synopsis Million Dollar Mailings by : Denison Hatch

Download or read book Million Dollar Mailings written by Denison Hatch and published by Rowman & Littlefield. This book was released on 2023-05-01 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these p

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