Mobilizing Generation 2.0
Author | : Ben Rigby |
Publisher | : Jossey-Bass |
Total Pages | : 292 |
Release | : 2008-04-25 |
ISBN-10 | : UCSC:32106013215212 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Mobilizing Generation 2.0 written by Ben Rigby and published by Jossey-Bass. This book was released on 2008-04-25 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How nonprofit and political organizations can use new media to mobilize young people This practical guidebook--from Rock the Vote, the organization that mobilized a generation of voters--reviews the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users.