Motion Picture Marketing and Distribution
| Author | : Fred Goldberg |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 240 |
| Release | : 1991-01-01 |
| ISBN-10 | : 024080077X |
| ISBN-13 | : 9780240800776 |
| Rating | : 4/5 (776 Downloads) |
Download or read book Motion Picture Marketing and Distribution written by Fred Goldberg and published by Butterworth-Heinemann. This book was released on 1991-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book of its kind that deals with the real world of selling movies. Provides the tools necessary to successfully market and distribute a movie. Topics include when to begin promoting the film, what to include in a press kit, examples of paperwork, budgets, ads and contracts, how to create and develop advertising concepts and how to work with the director and producer to create effective advertising and publicity material. It also examines how international markets must be accounted for during a promotional campaign.
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