Multi-Channel Marketing, Branding and Retail Design
Author | : Charles McIntyre |
Publisher | : Emerald Group Publishing |
Total Pages | : 274 |
Release | : 2016-12-05 |
ISBN-10 | : 9781786354556 |
ISBN-13 | : 1786354551 |
Rating | : 4/5 (551 Downloads) |
Download or read book Multi-Channel Marketing, Branding and Retail Design written by Charles McIntyre and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.