New Challenges To International Marketing

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New Challenges to International Marketing

Author	: Tamer Cavusgil
Publisher	: Emerald Group Publishing
Total Pages	: 432
Release	: 2009-02-20
ISBN-10	: 9781848554689
ISBN-13	: 1848554680
Rating	: 4/5 (680 Downloads)

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Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil

Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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