New Dollar Coin Marketing Campaign Raised Public Awareness But Not Widespread Use

Download or read book New Dollar Coin written by Bernard L. Ungar and published by DIANE Publishing. This book was released on 2003-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the public uses the dollar coin rather than the dollar note, the gov't. could save up to $500 million annually. This report studies the U.S. Mint's marketing program for the Sacagawea dollar coin. The report: describes the Mint's new dollar coin marketing program costs, the contracts and promotional programs in which the Mint engaged, and the revenues that were generated; assesses the barriers the Mint may face in increasing the public's use of the new dollar coin; describes the Mint's future plans to promote the new dollar coin and the extent that these plans address the barriers; and assesses the extent that the Mint's 2001 and 2002 reports fully and accurately described the marketing programs, the results obtained, and the problems encountered. Ill.