New Perspectives on Critical Marketing and Consumer Society
Author | : Elaine L Ritch |
Publisher | : Emerald Group Publishing |
Total Pages | : 207 |
Release | : 2021-03-01 |
ISBN-10 | : 9781839095566 |
ISBN-13 | : 1839095563 |
Rating | : 4/5 (563 Downloads) |
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.