New Product Development A Fmcg Perspective

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NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE
Author :
Publisher : Notion Press
Total Pages : 241
Release :
ISBN-10 : 9781947429727
ISBN-13 : 1947429728
Rating : 4/5 (728 Downloads)

Book Synopsis NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE by : Dr K Rajeshwari

Download or read book NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.


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