Nice Companies Finish First

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Nice Companies Finish First

Author	: Peter Shankman
Publisher	: Macmillan
Total Pages	: 256
Release	: 2013-04-02
ISBN-10	: 9780230341890
ISBN-13	: 0230341896
Rating	: 4/5 (896 Downloads)

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Book Synopsis Nice Companies Finish First by : Peter Shankman

Download or read book Nice Companies Finish First written by Peter Shankman and published by Macmillan. This book was released on 2013-04-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. Shankman, a pioneer in modern PR, marketing, and advertising, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.

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The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk�