Nonprofit Marketing A Comprehensive Guide To Digital Marketing

Download or read book Nonprofit Marketing: A Comprehensive Guide to Digital Marketing written by Kristen Boie, MBA and published by MBA for a Day. This book was released on 2024-11-16 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a nonprofit takes more than just passion and good intentions—it requires skill, determination, and a willingness to think creatively. For your organization to thrive, you need the support of the public, and to earn that support, you must develop programs and marketing strategies that stand out from the crowd. In other words, your marketing needs to be just as diverse and innovative as the programs you offer. In this book, we’ll dive into the essential components of successful digital marketing for nonprofits. First, we’ll focus on laying a solid foundation. Over the past 20 years of consulting with nonprofit organizations, I’ve seen firsthand how many nonprofits spend money on marketing strategies that miss the mark, often because they skipped the crucial step of building a strong foundation and roadmap. As a result, they struggle to make a real impact. Throughout this eBook, my goal is to share the knowledge and insights I’ve gained over the years. I hope to equip you with the tools and skills you need to successfully market your nonprofit, helping you reach your growth goals. Having worked closely with a variety of nonprofits over the past five years, I’ve seen how marketing can make—or break—a nonprofit’s success. When done right, it can be a game-changer; when done wrong, it can have a serious negative impact on your outcomes. My hope is that this book helps you avoid those pitfalls and sets you up for lasting success.