One-to-One Personalization in the Age of Machine Learning
Author | : Karl Wirth |
Publisher | : |
Total Pages | : 182 |
Release | : 1901 |
ISBN-10 | : 0999369458 |
ISBN-13 | : 9780999369456 |
Rating | : 4/5 (456 Downloads) |
Download or read book One-to-One Personalization in the Age of Machine Learning written by Karl Wirth and published by . This book was released on 1901 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream h.