Organizational Gamification

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Organizational Gamification

Organizational Gamification
Author :
Publisher : Routledge
Total Pages : 265
Release :
ISBN-10 : 9781000351057
ISBN-13 : 100035105X
Rating : 4/5 (05X Downloads)

Book Synopsis Organizational Gamification by : Mikko Vesa

Download or read book Organizational Gamification written by Mikko Vesa and published by Routledge. This book was released on 2021-02-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem. As we travel deeper into the twenty-first century, it is becoming increasingly clear the late modernity is re defining its take on games and play. Following what has been termed a general ludification or playification of society, corporations are beginning to see games and play as resources rather than as a wasteful practice. We are witnessing the emergence of the practice of gamificiation with the intention of mobilizing play’s motivational power for capitalist production. This book outlines both the essential "how tos" and also critically explores their links to diverse strands of organization theory such as institutionalism, business ethics, critical theory and organizational behavior. Gamification research has been mostly conducted within disciplines such as information studies, game studies and information systems science. This is a paradoxical state of affairs; whilst gamification aims at being a transformative intervention in work processes and practices and is being deployed as such by practitioners. This book will be of value to researchers, academics and students interested in management and organization studies.


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Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organi