Packaging The Brand

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Packaging the Brand

Author	: Gavin Ambrose
Publisher	: AVA Publishing
Total Pages	: 213
Release	: 2011-04
ISBN-10	: 9782940411412
ISBN-13	: 2940411417
Rating	: 4/5 (417 Downloads)

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Book Synopsis Packaging the Brand by : Gavin Ambrose

Download or read book Packaging the Brand written by Gavin Ambrose and published by AVA Publishing. This book was released on 2011-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.

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Language: en
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Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most i

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Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions relate