Passion Branding

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Passion Branding
Language: de
Pages: 264
Authors: Neill Duffy
Categories: Business & Economics
Type: BOOK - Published: 2004-11-19 - Publisher: John Wiley & Sons

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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.
Creating Passion Brands
Language: en
Pages: 260
Authors: Helen Edwards
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their bra
Passion Brands
Language: en
Pages: 294
Authors: Kate Newlin
Categories: Business & Economics
Type: BOOK - Published: 2009-12-02 - Publisher: Prometheus Books

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We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brand
Friction
Language: en
Pages: 128
Authors: Jeff Rosenblum
Categories: Business & Economics
Type: BOOK - Published: 2017-11-14 - Publisher: powerHouse Books

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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Tr
My Passion for Design
Language: en
Pages: 303
Authors: Barbra Streisand
Categories: House & Home
Type: BOOK - Published: 2010-11-16 - Publisher: Penguin

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For nearly six decades Barbra Streisand has been one of the singular figures in American entertainment. From the cabaret to the Broadway stage, from television