Passion Branding
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Language: de
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Pages: 264
Type: BOOK - Published: 2004-11-19 - Publisher: John Wiley & Sons
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their bra
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2009-12-02 - Publisher: Prometheus Books
We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brand
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2017-11-14 - Publisher: powerHouse Books
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Tr
Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2010-11-16 - Publisher: Penguin
For nearly six decades Barbra Streisand has been one of the singular figures in American entertainment. From the cabaret to the Broadway stage, from television
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