Pharmaceutical Videodiscs Conversations With Marketing Product Managers

Download or read book Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers written by Scott Alan Stewart and published by Stewart Publishing, Inc.. This book was released on 1986-05-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.