Photographers Market Guide To Building Your Photography Business

Download or read book Photographer's Market Guide to Building Your Photography Business written by Vik Orenstein and published by Penguin. This book was released on 2004-04-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics, including: • Carving out a niche • Creating a marketing plan • Pricing your work • Building a clientele • Networking • Sustaining the creative fire Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries.