Pictorial Metaphor in Advertising
| Author | : Charles Forceville |
| Publisher | : Psychology Press |
| Total Pages | : 256 |
| Release | : 1996 |
| ISBN-10 | : 0415128684 |
| ISBN-13 | : 9780415128681 |
| Rating | : 4/5 (681 Downloads) |
Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville
Download or read book Pictorial Metaphor in Advertising written by Charles Forceville and published by Psychology Press. This book was released on 1996 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.
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