Pricing Done Right
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Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2016-07-25 - Publisher: John Wiley & Sons
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2012 - Publisher: Thomson South-Western
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2016-06-23 - Publisher: John Wiley & Sons
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c
Language: en
Pages: 537
Pages: 537
Type: BOOK - Published: 2021-10-12 - Publisher: Columbia University Press
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of sett
Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2011-10-17 - Publisher: McGraw Hill Professional
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu
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