Pricing Photography

Download or read book Pricing Photography written by Michal Heron and published by Simon and Schuster. This book was released on 2014-01-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.