Principles of Marketology, Volume 1
Author | : H. Aghazadeh |
Publisher | : Springer |
Total Pages | : 387 |
Release | : 2016-04-29 |
ISBN-10 | : 9781137379320 |
ISBN-13 | : 1137379324 |
Rating | : 4/5 (324 Downloads) |
Download or read book Principles of Marketology, Volume 1 written by H. Aghazadeh and published by Springer. This book was released on 2016-04-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.