Proven Strategies In Competitive Intelligence

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Proven Strategies in Competitive Intelligence

Proven Strategies in Competitive Intelligence
Author :
Publisher : John Wiley & Sons
Total Pages : 351
Release :
ISBN-10 : 9780471039815
ISBN-13 : 0471039810
Rating : 4/5 (810 Downloads)

Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals

Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action


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