Publishing For Professional Markets

Download or read book Publishing for Professional Markets written by Simba Information Inc., Staff and published by R.R. Bowker, LLC. This book was released on 2005-04 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publishing for Professional Markets is the only report of its kind, covering the $15 billion U.S. professional publishing market with full breakdowns by market segment and major media. This report is an essential tool for executives who need to understand the business strategies driving publishing revenues in the medical, legal, scientific/technical, and business markets.This invaluable reports covers: Books Journals Newsletters & looseleafsOnline services databases/directoriesLearn which of these media are forecast to post the strongest growth over the next three years, and what's fueling that growth. Complete with profiles of 30 leading commercial, association, and university press publishers that detail key strategic and financial performance."