Qualitative Methods for Marketplace Research
| Author | : Shay Sayre |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 276 |
| Release | : 2001-03-21 |
| ISBN-10 | : IND:30000086864133 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Qualitative Methods for Marketplace Research by : Shay Sayre
Download or read book Qualitative Methods for Marketplace Research written by Shay Sayre and published by SAGE Publications, Incorporated. This book was released on 2001-03-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
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