Quantitative Analysis for Marketing Management
| Author | : William Richard King |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 600 |
| Release | : 1967 |
| ISBN-10 | : UOM:35128000191666 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Quantitative Analysis for Marketing Management by : William Richard King
Download or read book Quantitative Analysis for Marketing Management written by William Richard King and published by McGraw-Hill Companies. This book was released on 1967 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
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