Reasserting The Disney Brand In The Streaming Era

Download Reasserting The Disney Brand In The Streaming Era full books in PDF, epub, and Kindle. Read online free Reasserting The Disney Brand In The Streaming Era ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era
Author :
Publisher : Taylor & Francis
Total Pages : 148
Release :
ISBN-10 : 9781000866827
ISBN-13 : 1000866823
Rating : 4/5 (823 Downloads)

Book Synopsis Reasserting the Disney Brand in the Streaming Era by : Robert Alan Brookey

Download or read book Reasserting the Disney Brand in the Streaming Era written by Robert Alan Brookey and published by Taylor & Francis. This book was released on 2023-04-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.


Reasserting the Disney Brand in the Streaming Era Related Books

Reasserting the Disney Brand in the Streaming Era
Language: en
Pages: 148
Authors: Robert Alan Brookey
Categories: Performing Arts
Type: BOOK - Published: 2023-04-07 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acqui
Reasserting the Disney Brand in the Streaming Era
Language: en
Pages: 0
Authors: Robert Alan Brookey
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2023 - Publisher:

DOWNLOAD EBOOK

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisi
Triaging the Streaming Wars
Language: en
Pages: 198
Authors: Robert Alan Brookey
Categories: Social Science
Type: BOOK - Published: 2023-09-08 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the
The Cultural Legacy of Disney
Language: en
Pages: 245
Authors: Robyn Muir
Categories: Social Science
Type: BOOK - Published: 2024-08-06 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks for
Implementing Environmental, Social and Governance (ESG) Principles for Sustainable Businesses
Language: en
Pages: 249
Authors: Tracy Dathe
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK