Regional Action Framework On Protecting Children From The Harmful Impact Of Food Marketing In The Western Pacific

Download or read book Regional Action Framework on Protecting Children from the Harmful Impact of Food Marketing in the Western Pacific written by and published by . This book was released on 2020 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many countries in the Western Pacific Region have experienced rapid economic growth that has brought both great benefits and challenges. Economic growth and globalization have changed the food system and reshaped the way people in many countries produce and consume food. Traditional foods and diets are being replaced with inexpensive, highly processed, energy-dense and nutrient-poor food products, which have become more popular and widely available and consumed. Marketing plays a major role in the popularity and increased consumption of BMS and food high in saturated fats, transfatty acids, free sugars or salt. Food marketing most commonly promotes food high in saturated fats, trans-fatty acids, free sugars or salt, and negatively influences the food environment and children's dietary patterns. There is a recognized link between the marketing of these foods and childhood obesity, and restricting marketing of food high in saturated fats, trans-fatty acids, free sugars or salt is identified as a critical component in childhood obesity prevention. Concerned that harmful effects of marketing of food high in saturated fats, trans-fatty acids, free sugars or salt on the diet and health of children continue to be widespread in the Region, despite Member States' efforts, the Regional Committee for the Western Pacific endorsed resolution calling for the development of a regional action plan to protect children from the harmful impact of food marketing.