Relationship Marketing

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Relationship Marketing

Author	: Regis Mckenna
Publisher	: Basic Books
Total Pages	: 260
Release	: 1993-05-21
ISBN-10	: 0201622408
ISBN-13	: 9780201622409
Rating	: 4/5 (409 Downloads)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Relationship Marketing Related Books

Language: en
Pages: 260

Relationship Marketing

Authors: Regis Mckenna

Categories: Business & Economics

Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Language: en
Pages: 217

Relationship Marketing

Authors: Steve Baron

Categories: Business & Economics

Type: BOOK - Published: 2010-04-20 - Publisher: SAGE

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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a

Language: en
Pages: 261

Relationship Marketing in the Digital Age

Authors: Robert W. Palmatier

Categories: Business & Economics

Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag

Language: en
Pages: 272

The New Relationship Marketing

Authors: Mari Smith

Categories: Business & Economics

Type: BOOK - Published: 2011-10-25 - Publisher: John Wiley & Sons

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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr

Language: en
Pages: 454

Relationship Marketing

Authors: Thorsten Hennig-Thurau

Categories: Business & Economics

Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la