Relationship Marketing

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Relationship Marketing

Author	: Regis Mckenna
Publisher	: Basic Books
Total Pages	: 260
Release	: 1993-05-21
ISBN-10	: 0201622408
ISBN-13	: 9780201622409
Rating	: 4/5 (409 Downloads)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Relationship Marketing Related Books

Language: en
Pages: 260

Relationship Marketing

Authors: Regis Mckenna

Categories: Business & Economics

Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Language: en
Pages: 217

Relationship Marketing

Authors: Steve Baron

Categories: Business & Economics

Type: BOOK - Published: 2010-04-20 - Publisher: SAGE

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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a

Language: en
Pages: 142

Relationship Marketing

Authors: Robert W. Palmatier

Categories: Customer relations

Type: BOOK - Published: 2008-01-01 - Publisher:

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Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to b

Language: en
Pages: 252

Relationship Marketing

Authors: John Egan

Categories: Kunderelationer

Type: BOOK - Published: 2001 - Publisher: Financial Times/Prentice Hall

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This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyzes the differences and similarities betw

Language: en
Pages: 244

The Relationship Marketer

Authors: Søren Hougaard and Mogens Bjerre

Categories: handelsteknik

Type: BOOK - Published: 2009 - Publisher: Samfundslitteratur

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