Research Handbook On Luxury Branding
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Language: en
Pages: 365
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Type: BOOK - Published: 2020-04-24 - Publisher: Edward Elgar Publishing
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, f
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Pages: 387
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Language: en
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Type: BOOK - Published: 2018-04-13 - Publisher: Springer
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring busi
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