Research In Consumer Behavior

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Research in Consumer Behavior

Author	: Russell W. Belk
Publisher	: Emerald Group Publishing
Total Pages	: 264
Release	: 2011-10-28
ISBN-10	: 9781780521176
ISBN-13	: 1780521170
Rating	: 4/5 (170 Downloads)

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Book Synopsis Research in Consumer Behavior by : Russell W. Belk

Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2011-10-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and s