Research In Media Promotion

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Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
Author :
Publisher : IGI Global
Total Pages : 462
Release :
ISBN-10 : 9781466683549
ISBN-13 : 1466683546
Rating : 4/5 (546 Downloads)

Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.


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