Retail Internationalization in China
| Author | : L. Qixun Siebers |
| Publisher | : Springer |
| Total Pages | : 225 |
| Release | : 2011-07-19 |
| ISBN-10 | : 9780230313729 |
| ISBN-13 | : 0230313728 |
| Rating | : 4/5 (728 Downloads) |
Book Synopsis Retail Internationalization in China by : L. Qixun Siebers
Download or read book Retail Internationalization in China written by L. Qixun Siebers and published by Springer. This book was released on 2011-07-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
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