Return On Customer

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Return on Customer

Return on Customer
Author :
Publisher : Broadway Business
Total Pages : 0
Release :
ISBN-10 : 0385510306
ISBN-13 : 9780385510301
Rating : 4/5 (301 Downloads)

Book Synopsis Return on Customer by : Don Peppers

Download or read book Return on Customer written by Don Peppers and published by Broadway Business. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.


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