Ribbon Culture

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Ribbon Culture

Author	: Sarah E.H. Moore
Publisher	: Springer
Total Pages	: 200
Release	: 2008-01-17
ISBN-10	: 9780230583382
ISBN-13	: 0230583385
Rating	: 4/5 (385 Downloads)

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Book Synopsis Ribbon Culture by : Sarah E.H. Moore

Download or read book Ribbon Culture written by Sarah E.H. Moore and published by Springer. This book was released on 2008-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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