Rolling Out New Products Across International Markets

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Rolling Out New Products Across International Markets

Rolling Out New Products Across International Markets
Author :
Publisher : Springer
Total Pages : 264
Release :
ISBN-10 : 9780230508996
ISBN-13 : 0230508995
Rating : 4/5 (995 Downloads)

Book Synopsis Rolling Out New Products Across International Markets by : G. Chryssochoidis

Download or read book Rolling Out New Products Across International Markets written by G. Chryssochoidis and published by Springer. This book was released on 2003-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.


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