Selling the Sea
| Author | : Bob Dickinson |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2007-04-27 |
| ISBN-10 | : 0471749184 |
| ISBN-13 | : 9780471749189 |
| Rating | : 4/5 (189 Downloads) |
Download or read book Selling the Sea written by Bob Dickinson and published by Wiley. This book was released on 2007-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
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